I haven't written any posts on this blog since 2024, so I hope it still works.
I have to vent today. Almost every day, I get a phone call or a text or an email in which I'm told that the sender is "reaching out" to me. I get it in person whenever I am communicating with a doctor, dentist, financial advisor; in short, any entity that is not a personal friend or family member. I have never heard my mother nor my three sisters nor any of my close friends, including my housemate of 23 years, announce that they are "reaching out" to me.
"Reach out" is the new impersonal jargon for "contact," and I suppose corporatespeak thinks it sounds friendlier; hence, the appearance of "reaching out" or "reach out" in all their communications. I HATE IT. It reminds me of fake plants and furniture covered with plastic.
I hate "reach out " even more than I hate "at the end of the day," which gets under my craw. Whenever someone tells me that they are reaching out to me, I hear myself responding in a rude, sarcastic manner; often I say. "You mean that you are contacting me." The final straw was last week, when the head pastor of my church used the phrase in a conversation with me. We are in the process of recruiting a new organist/pianist/accompanist, and I suggested someone to him. "E--lizabeth!" he almost sputtered. "Why would I reach out to _______?" It was all I could do to contain my fury. If I hear "reach out" from the pulpit, I will have reached out to the end of my rope. I will get up from my pew and reach out for the door.
Why do I hate this jargon so much? Because it is fake--impersonal impersonating warmth. It is just more annoying phrase that started on the corporate level and is infiltrating our culture. Hearing or reading it triggers my rage. Just stop it, all of you who are using this with clients. Tell me that you are contacting me.
My mother is 100 years old. I thank God that when she calls me or writes to me, she never announces that she is "reaching out" to me. I have a sneaking suspicion that she hates "reach out" as much as I do.
End of rant!



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